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» Product Responsibility

Growing to Serve Customer Needs

The Indian steel industry has made rapid progress on strong fundamentals over the recent few years and is expected to continue with further growth given robust business investment, infrastructure spending and industrial activity. Tata Steel vision for sustainable growth is to be a global steel industry benchmark in value creation and corporate citizenship. Customer value creation is the corner stone for building strategy and fostering a culture of innovation and continuous improvement in business. The focus on the customer is all the more necessary because of increased competitive intensity.

Given the above scenario, the key business objective of Marketing & Sales is to create value for customers in the areas of Automotive and Construction Business by sustaining our market leadership.